User Experience

Strategy Workshop


Jaime Levy
Warszawa / 15.05.2017
Regular price 1500 zł

Jaime Levy
Warszawa
15.05.17
Tickets 1500 zł
Book included

Book included

Early bird 1299 zł
till 15.04.17

About UX strategy

UX strategy is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It's the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace. Take this workshop to experience a deep dive into the subject matter with both lectures and hands-on exercises.

UX/UI practitioners of any level, product teams and managers, business executives, and startup founders that want to learn how to be more strategically sound in their process.

Who should attend

What you will learn:

  • Why the empirical practice of user experience strategy is crucial for devising successful online products
  • How to validate a value proposition and a provisonal persona
  • How to identify direct and indirect digital competitors of your value proposition
  • How to collect and capture quantitative and qualitative data for doing thorough market research
  • How to conduct a methodical analysis for narrowing in on a unique product and opportunity space
  • How to use storyboarding for creating a narrative that focuses on a products’ value innovation and business model

What’s Included in the Day:

  • Full day of interactive, hands-on learning
  • Lunch and snacks
  • A copy of Jaime’s book “UX Strategy: How to Devise Innovative Digital Products that People Want” (Polish translation in hardcopy and also the English-version ebook)
  • UX Strategy Toolkit

Having a laptop is highly recommended, but not required. You can work in teams of two on the exercises that require a laptop. Laptops will not be provided.

Jaime about UX Strategy at UX Week Sun Francisco

About Jaime Levy

Jaime Levy is an author, university professor and a user experience strategist. Her top-selling O'Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. It is available on Amazon and at O’Reilly Media.


For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She currently runs a UX design and strategy consultancy, JLR Interactive, in Los Angeles. Jaime also teaches a graduate-level course on UX design and strategy at University of Southern California’s Viterbi School of Engineering.


Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. You can read more about her on Wikipedia.

Linkedin
Twitter

Venue

Centrum Szkoleniowe Adgar Ochota

Warszawa

Al. Jerozolimskie 181

Budynek B

Piętro 2

Sala 2

Need more information?

Organizer

Andrzej Pyra

andrzejpyra@gmail.com

693 160 410